A percentage needs a baseline. Trenscope compares equivalent elapsed days across months. A zero baseline shows New rather than an invented growth percentage.
Author: admin
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Why completed days matter
Today’s traffic is still accumulating. Comparing an unfinished day with full previous days can create a false impression of decline. Trenscope uses completed days in the property reporting timezone.
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Bullish traffic is a signal, not a sales report
Rising traffic can coexist with falling sales. Read the traffic signal alongside your conversion and revenue reports. Campaigns and seasonality can change traffic patterns.
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Reading MA20 and MA200
A moving average smooths daily variation. MA20 summarizes recent traffic; MA200 gives a longer baseline. When MA20 crosses MA200, the ordering changes. This describes history and does not prove future growth.